During my time at Google, I was able to create design to inspire, engage, and excite users. In terms of visual and UX design, my role was to help users successfully navigate products by designing for a high-performance aesthetic with full-scale accessibility by using design principles such as typography, space, color, and iconography. I also was able to use my passion for brand, craft, and design fidelity to guide research and design processes for identifying and setting product strategy and UX ecosystems for forward-thinking design. I worked from concept to execution, across various platforms and teams to produce high-quality visual and interactive experiences, collaborating with fellow designers in various teams to constantly redefine the Google design language, all while designing and creating innovative products centered around the user.
Title: Visual/UX Designer
Products: Android, Android TV, Chrome, Gmail, Self-Driving Car (Waymo), YouTube
A series of branded illustrative iconography designed and developed for print and digital aspects of the Bankrate brand. Used for internal categories on their website that include: Credit Cards, Student Loans, Auto Loans, Investments, Savings, Certificate of Deposits, and among others such as Mortgage Rates. These were designed with specific attention to detail while being able to properly communicate the brand, interactive call-out, or other CTA. The iconography set is specially designed upon deep understanding of design principles, company brand, brand marketing, and industry trends.
Title: Senior UI/UX Designer
Some things I have worked on for Google include: Project Fi, Android Nougat, Android TV, Google Sign In, & Self-Driving Car Project (Waymo). For Project Fi, I was able to work on visual illustration graphics to aid users through real-time actions. I was handed the task of creating new user experience illustrations while emulating a pre-established style Project Fi currently had in place. User screens and actions included recent call history, ending user contract, among others as well as designing elements to help expand the library of site-specific illustrations, icons, and UI elements. For Android Nougat, I was able to work on the visual design and flow of how users go through Android TV as well as guidelines for external third-party applications.
Creative Directors: Undisclosed
Designers: Kady Jesko - Visual/UX Design, (among others)
This project was a part of a prospective overall web redesign for We The People BMX. Developing a new style for how highlights are shown, bike models and parts displayed, and overall blog posts are read. The key element in the project was that the UI & Vis design elements were properly suitable and collapsable for mobile and responsive for web and versatile in functionality and interactiveness regardless of device.
We made sure to partner with the marketing team in order to align on a high-level customer journey and messaging hierarchy for product for seasonal campaigns. To create accurate wireframes that translated for future campaigns, we looked at business objectives and key marketing strategies, then used techniques from storyboards to sketching, or user flows to prototypes. By looking at product category knowledge, we were able to make adjacent decisions while being innovative and “thinking outside the box”. This was centered around the fluency of grids, type, color, layout, iconography, imagery, patterns, and systems to make sure that the design was highly conceptual and based on judgement, experience, research, and data to better communicate a cohesive customer-centered experience. Design thinking and prototyping processes included product, interaction, and visual, with the use of pencil on paper to layouts of pixel-perfect decisions with tools such as Sketch, Adobe, Invision, Principle, and Zeplin.
Agency: Coulee Creative
Art Director/Design: Kady Jesko
Client: We The People BMX
SPLT is a B2B carpooling-app who has partnered with DTE Energy, Honda, and Magna, was listed on Entrepreneur’s ’10 Startups to Watch’, partnered with Lyft to provide NEMT services to underserved markets, won IBM’s Startup Conference in Silicon Valley, had the opportunity to present at Google Demo Day, and was acquired by Bosch. I had the opportunity to be the Head of Design (leading design with one other junior designer, 2 front-end developers, and 2 back-end developers) to develop the design for the entire brand and application while working side by side with both the business and engineering teams. While having the opportunity to present to Bosch, President Mike Mansuetti and CIO Elmar Pritsch both concluded that the “design is hugely intuitive, clean, and easy to follow”.
When it came to the apps UI, it was easily determined that the entire interface be based on concluded predetermined design rules set forth by large companies that remain consistent with iOS platforms. In select instances, defined principles that were set as exceptions will govern the product’s ecosystem.
A unified design language, brand, key performance indicators, mapping system, and dashboard user flow, were developed in regard to accessible adaptation across all cross-device platforms and interfaces. Were created based upon an interactive visualization that included concepts, strategies, brand identity, information architecture, wireframing, design, UX, animation, prototyping, and development. To develop the design around user behavior and enable motivation. To properly conduct beneficial user-testing, the app was optimized for specific testing campaigns by partnering with large-scale automotive companies to reach by diverse range of user demographics. I oversaw close coordination with the engineering teams and company management to develop a shared vision of the app by helping to lead the process to define the experience and design to deliver on the product’s objectives. I made sure to work with engineering and technology to ensure we leverage the scale offered by our platform without compromising on core experiential principles and user needs. To help ensure these needs, we partnered with external large-scale companies in other communities to develop and extend the experience across an array of offerings.
Role: Head of Design
CO Bigelow was looking to create a redesigned site experience to better play a key role in the future of online selling at a global scale. My role on the team consisted of art direction and lead product/experience design. Their mission was to redefine and drive brand + product evolution to better provide customers a seamless responsive e-commerce experience through showcasing the brand story and contextually promoting products within organic SEO results. Within the experience redesign, special attention was given to how the overall site and interactive experience felt and functioned with even the most basic customers’ goals and needs. In return, after vigorous user-testing and quality assessment, projected revenue growth was set at 250 percent with a 9x projection on ad spend.
Agency: Coulee Creative
Art Direction: Kady Jesko, Jared Chelf
Client: CO Bigelow
Assisted in creating the vision for developing, communicating, and implementing the user experience and associated UI framework assets on a range of company products before following through with the processes and tactics to implement the vision. As a team, we used diverse inputs to identify and define exciting new concepts, opportunities, and customer problems. Company-wide agile teams were formed and scaled to follow framework so that products centered around production and testing. My role within the design team itself included helping to drive the development and communication of design style guidelines, patterns, and libraries, among other design solutions, to drive design across Bankrate’s large organization of products and user-centered tools. To make sure design and experience were using best practices for web-based and mobile (including iOS and Android), information architecture and responsive design, as well as deep and broad knowledge of usability principles and techniques, were regarded at various intervals throughout the design process. This allowed for the ability to drive the design review cycle, close on design requirements, and achieve consensus. User experience design included strategy, information architecture, and design aesthetic, along with human-centered interactions and interactive flow of products. All design was built for scalability around an informed set of core values regarding user experience, user research, usability, technology, and business communication with eloquence and concision. We used performance metric analysis to inform design/UX optimization efforts to produce user flows, wireframes, prototypes, user interface specifications, and finalized graphics, which all included various user experience research and testing processes.
Role: Senior UI/UX Designer
Molekule is an air purifier that uses nanotechnology to destroy pollutants at the molecular level. It was named one of TIME’s top 25 Inventions of 2017. This two-part campaign series was created in partnership with the American Lung Association. They wanted to create a two-part campaign with aspects of advertising, collateral, identity, and interactive design. For this design, I focused on using their brand development and digital marketing values to extend their creative process and provide a clear creative direction that was both highly conceptualized in visualization and interaction. To better understand their direction, I worked closely with their product team, business team, and marketing team, while working side-by-side with CMO, Peter Riering-Czekalla.
The first campaign centered around creating a series of adverts and products similar to that of (RED), with the goal of letting consumers know that for every 10,000 units sold, a Molekule air-purifier will be given to someone who may not be able to afford to breath as easily. Users are also encouraged to share their own personal stories related to clean-air or pollution, while being encouraged to donate to the ALA or purchase a special Red Molekule product.
Within the second campaign, the idea was to create advertisements, collateral, and interactive design that would get consumers thinking more about their health in terms of the air they breath. Everyday we as consumers see countless advertisements or informational content about how to be more ‘healthy’ by consuming certain foods or becoming more physically active. The hope with this campaign was to increase the ‘usual’ go-to thoughts of what exactly one thinks of when they think of their health. Clean air is just as important as other common-means and we wanted to encourage the awareness and activate conversations around the issue of clean-air in our daily lives. To do this, I positioned the campaign around adding healthy foods to your daily lifestyle, and through this, emphasized how important clean-air in for a daily lifestyle as well.
Art Direction, Advertisement, Identity & Design: Kady Jesko
Client Partnership: American Lung Association
The challenge I was given was to rebrand Pepsico's Throwback soft-drink editions, along side with designing the new packaging for Mountain Dew's not yet introduced energy drink, Kickstart. My focus was on creating a product design that appealed to their marketing audience, while also highlighting each products individual purpose of being a specialized drink. The idea behind Throwback was to emphasize retro spirit in a modern and unifying way. Kickstart's design was about creating a modern visual energy with balanced elements with bold orange color as a brand signifier.
Agency: Select Design
Art Director: Chuck Mauro
Design: Kady Jesko
Various pieces of typography & hand-lettering for clients & personal exploration.
These are a variety of TopSnap designs for Vox's Snapchat discovery channel. These consisted of a variety of Vox.com articles and topics that I had to draw from. Users were estimated into age groups based on who was viewing the snaps with the highest ages being 13-18 and 18-24 as the second highest. My task in terms of design was to visually illustrate stories in a variety of unique and interesting ways to appeal to an audience of any age group, but also connect specifically with the two highest age groups. To reach this goal I focused on featured topics and arranged content hierarchy for each snap-set, while designing specifics for typography, focal points, texture, rhythm, and color to present the information in a visually appealing way to receive more CTA clicks from users to specific content stories.
Design: Kady Jesko
Client: Vox.com / Vox Media
The goal was to create a three logos for the Detroit Riverfront Conservancy. They wanted to have the logo to be heavily type-based with a subtile element of 'fun'. The challenge was to blend these guidelines with a fresh, unique, and modern mark which had to be done in a simple sans-serif font. Branding concepts, both digital and offline, from logo to visual systems were created to deliver a range of options and expressions as well as physical experiences for key marketing experiences.
Agency: Lovio George
Creative Director: John George
Art Direction & Design: Kady Jesko
Client: Detroit Riverfront Conservancy
When I had the opportunity to be commissioned to redesign Target's trailer truck exteriors to welcome the new partnership pairing of Starbucks, Tide, and Stephen & Hawking to name a few, I was very optimistic to dive into this project. I designed the truck exteriors as well as a relation of the truck as an iPhone preview mockup of each pairing. I also had the chance to design some Holiday Gift Cards later on. Focal points were colorful patterns, specially made iconography, and unique textures blended with eye-catching typography.
Agency: Sussner Design Co.
Art Director: Derek Sussner
Various designs of vinyl records for a wide range of clients, musicians, bands, and record labels.
Clients: Norfolk, Gatherers (Equal Vision Records), Thesis
Various collection of logos designed for a variety of clients.
A modern quant eatery offering classic french fare entwined with wild mountain game. The focus for this restaurant is in the details. Creating a overall brand that encompasses the cuisine as well as the atmosphere was a unique challenge. Aesthetically, this concept is shown using classic colors and adding bold statements. The design is meant to mirror the dishes themselves; minimal & memorable.
Agency: Direct Freelance
Art Direction & Design: Kady Jesko
Client: Ce Soir
Love & Buttercream is a bakery located in Royal Oak, MI. There was an entire rebranding that included a new website, user experience, identity, iconography, and bright colors to highlight the mission of the bakery.
Agency: Freelance Design
Art Director: -
Client: Love & Buttercream
Ansley Display is a slab-style display font that was designed for a Chicago-based magazine article. It was originally inspired by the retro typography styles of the 60's. It was used for initial caps, headlines, along with full-page designs.