Teva was looking for a newly developed website to help communicate their clothing and gear not just as a brand, but as a lifestyle. Focusing on their new winter equipment and highlighting the "Lifty" lifestyle, I was asked to create unique store displays, eco-friendly products and packaging designs, along with a effortless universal website to help fuel this new marketing ploy.
Various pieces of typography & hand-lettering for clients & personal exploration.
A modern twist on classic french faire meets wild mountain game from around the world in this modern minimalistic restaurant. The focus for this eatery is all in the details and I wanted that message to be as straight forward as possible. One way of aesthetically making this possible is I made sure the design was echoed on classic colors like white and grey while adding in splashes of bright hue-eccentric complimenting colors such as a warm pink and mint-green. This unique and detailed design strategy communicates to the customer the focus on how the restaurant offers classic dishes with a burst of unique modern flavour.
Pepsico was seeking sleek modern developed designs while also using a retro flare to help promote their Pepsi Throwback & Mountain Dew's not yet introduced Kickstart Energy drink. I had the amazing opportunity to be asked to create some unique product-focused designs that catch and communicate each of the products purpose and individual personality. My main target was to focus on their marketing audience while highlighting each refreshments objective.
When I had the opportunity to be commissioned to redesign Target's trailer truck exteriors to welcome the partnership pairing of Starbucks, Tide, and Stephen & Hawking to name a few, I was very optimistic and excited to dive into this project that had such an open guideline. I designed the truck exteriors as well as did a relation of the truck as an iPhone preview mockup of each pairing. I also had the chance to design some Holiday Gift Cards. Focus on those were lots of colorful patterns, special-made icons, and unique textures blending with eye-catching typography.
This was originally a website redesign & site UX for Hardford Medical healthcare offices. The key element in this site is that the mobile and responsive site are both incredibly versatile in functionality while still having an updated and modern web design layout.
Love & Buttercream is a bakery located in Royal Oak, MI. They wanted a entire brand make-over with web / UX design, re-branded with a new identity set, icons and images, and bright colors to highlights their lovely bakery.
Various designs of vinyl records for a wide range of clients, musicians, bands, and record labels.
The ideation behind Iceni Tea's tea infused honey is not only is the product able to connect with a consumer, but is able to transcend across a variety of households and incomes regardless of consumer demographics. The honey communicates to the customer through the carefully translucent designed jar that lets the tea infused honey be the main focus leaving the design to provide the consumer with content in complimentary secondary way.
This is a wedding invitation that I had the chance to do for a client one summer. They wanted something modern, simple, and a touch of flowers, with an added hand-calligraphy personalized touch.
Various collection of logos designed for a variety of clients.
A Selected Assortment of Icons & Symbols, Layout and Art Direction, specifically handmade for Deltree Studios & Dear World with information about the project. Please visit: http://projects.dearworld.me/boston-marathon or www.dearworld.me/
These vintage icons are a nod to the flat retro design style of the late great 60's. Photography was a big point of the 60's with many companies releasing some of their most timeless camera models. Paired along with the carefully thought out icon design is a playful retro color palette chosen specially for these designs.
Various UX design with parallax scroll, jQuery, key CSS3 elements, and responsive design in mind. Offering a variety of information in different but simple stylistic formats while making anyone from the average internet surfer to the development pro a way of easily navigating while impressing.