A series of branded illustrative iconography for Bankrate. Used for internal categories on their website that include: Credit Cards, Student Loans, Auto Loans, Investments, Savings, Certificate of Deposits, and among others such as Mortgage Rates.
Some things I have worked on for Google include: Project Fi, Android N, Android N for TV, Google Sign In, & Self-Driving Car Project. For Project Fi, I was able to work on visual illustration graphics to aid users through real-time actions. I was handed the task of creating new user experience illustrations while emulating a pre-established style Project Fi currently had in place. User screens and actions included recent call history, ending user contract, among others as well as designing elements to help expand the library of site-specific illustrations, icons, and UI elements. For Android N TV, I was able to work on the visual design and flow of how users go through Android TV as well as guidelines for external third-party applications.
Creative Directors: Undisclosed
Designers: Kady Jesko (among others)
Given the task of designing TopSnaps for Vox's Snapchat discovery channel. These consisted of a variety of Vox.com articles and topics. Users were estimated into age groups based on who was viewing the snaps with the highest ages being 13-18 and 18-24 as the second highest. My task in terms of design was to visually illustrate stories in a variety of interesting ways that would appeal to an audience of any age group, but also connect specifically with the two highest age groups. To reach this goal I focused on what the featured topics and content of the snaps should be as well using specific typography, focal points, texture, rhythm, color, and hierarchy to present the information in a visually appealing way to receive more users who further read into specific content stories.
Design: Kady Jesko
This project was a part of a prospective overall web redesign for We The People BMX. Developing a new style for how highlights are shown, bike models and parts displayed, and overall blog posts are read. The key element in the project was that the UI & Vis design elements were properly suitable and collapsable for mobile and responsive for web and versatile in functionality and interactiveness regardless of device.
Agency: Coulee Creative
Art Director/Design: Kady Jesko
Client: We The People BMX
The challenge I was given was to rebrand Pepsico's Throwback editions and Mountain Dew's not yet introduced energy drink, Kickstart. My focus was on creating a product design that appealed to their marketing audience, while also highlighting each products individual purpose of being a specialized drink. The idea behind Throwback was to emphasize retro spirit in a modern and unifying way. Kickstart's design was about creating a modern visual energy with balanced elements and bold orange color.
Agency: Select Design
Art Director: Chuck Mauro
Design: Kady Jesko
This was a two-part campaign series created in partnership with the American Lung Association and Molekule. The first campaign idea was to create a advertising series and products similar to that of (RED) with the goal of letting consumers know that for every 10,000 units sold, one will be given to someone who can't afford to breathe as easily. The second campaign idea was to create advertisements that would get consumers thinking more about their health in terms of the air they breath, not only perhaps the food they eat or the exercise they do.
Various pieces of typography & hand-lettering for clients & personal exploration.
The goal was to create a three logos for the Detroit Riverfront Conservancy. They wanted to have the logo to be heavily type-based with a subtile element of 'fun'. The challenge was to blend these guidelines with a fresh, unique, and modern mark which had to be done in a simple sans-serif font.
Agency: Lovio George
Creative Director: John George
Art Direction & Design: Kady Jesko
Client: Detroit Riverfront Conservancy
When I had the opportunity to be commissioned to redesign Target's trailer truck exteriors to welcome the new partnership pairing of Starbucks, Tide, and Stephen & Hawking to name a few, I was very optimistic to dive into this project. I designed the truck exteriors as well as a relation of the truck as an iPhone preview mockup of each pairing. I also had the chance to design some Holiday Gift Cards later on. Focal points were colorful patterns, specially made iconography, and unique textures blended with eye-catching typography.
Agency: Sussner Design Co.
Art Director: Derek Sussner
Various designs of vinyl records for a wide range of clients, musicians, bands, and record labels.
Clients: Norfolk, Gatherers (Equal Vision Records), Thesis
Various collection of logos designed for a variety of clients.
A modern quant eatery offering classic french fare entwined with wild mountain game. The focus for this restaurant is in the details. Creating a overall brand that encompasses the cuisine as well as the atmosphere was a unique challenge. Aesthetically, this concept is shown using classic colors and adding bold statements. The design is meant to mirror the dishes themselves; minimal & memorable.
Agency: Direct Freelance
Art Direction & Design: Kady Jesko
Client: Ce Soir
Love & Buttercream is a bakery located in Royal Oak, MI. There was an entire rebranding that included a new website, user experience, identity, iconography, and bright colors to highlight the mission of the bakery.
Agency: Freelance Design
Art Director: -
Client: Love & Buttercream
Ansley Display is a slab-style display font that was designed for a Chicago-based magazine article. It was originally inspired by the retro typography styles of the 60's. It was used for initial caps, headlines, along with full-page designs.
Misecellaneous collection of mostly print & branding projects.
Clients: Falt Creative, Mike's Hard Lemonade, Detroit Riverfront Conservancy