Teva was looking for a newly developed image to help communicate their clothing and gear; not just as a brand, but as a lifestyle. With a focus on Teva's new winter equipment and the "Lifty" lifestyle, I was asked to create: store displays, eco-friendly products and packaging designs, and a responsive multi-platform website to define their unique brand.
Various pieces of typography & hand-lettering for clients & personal exploration.
Classic french faire meets wild mountain game from around the world in this modern minimalistic restaurant. The focus for this eatery is all in the details. I wanted that message to be as straight forward as possible. Each dish is based on a classic recipe with a bold twist. Aesthetically, this concept was realized using colors like white and grey, while adding bold statement colors such as a warm pink and mint-green. I wanted the design to mirror the faire. It's minimal, yet, undoubtedly memorable.
The challenge I was given was to rebrand Pepsi Throwback and Mountain Dew's new, but not yet introduced energy drink, Kickstart. My focus was on creating a product design that appealed to their marketing audience, while also highlighting each products individual purpose of being a specialized drink. The idea behind Throwback was to capture retro spirit in a modern way. Kickstart's design was all about being bold with colors, while creating a modern visual energy.
This is a native user interface redesign for Spotify that I created as part of a project for a San Francisco-based agency. Process of research data requirements, sketch concepts, wireframe designs, interactive elements, cross-platform device compatibility, and usability testing were all part of the production process. Specialized emphasise on user-focused design can be seen in elements of color, typography, and overall visual hierarchy.
This was originally a overall rebranding user experience for Hardford Medical healthcare offices. The key element in the project was that the mobile and web were responsive and versatile in functionality regardless of device, while still having an updated and modern user interface.
Love & Buttercream is a bakery located in Royal Oak, MI. There was an entire rebranding that included a new website, user experience, identity, iconography, and bright colors to highlight the mission of the bakery.
When I had the opportunity to be commissioned to redesign Target's trailer truck exteriors to welcome the new partnership pairing of Starbucks, Tide, and Stephen & Hawking to name a few, I was very optimistic to dive into this project. I designed the truck exteriors as well as a relation of the truck as an iPhone preview mockup of each pairing. I also had the chance to design some Holiday Gift Cards later on. Focal points were colorful patterns, specially made iconography, and unique textures blended with eye-catching typography.
The ideation behind Iceni Tea's tea infused honey is making sure the product is able to connect and transcend across a variety of households and incomes regardless of consumer demographics. The tea-infused honey is able to communicate through the carefully translucent designed jar. This main focus leaves the design to provide the consumer with content in a complimentary secondary way.
The goal was to create a three logos for the Detroit Riverfront Conservancy. They wanted to have the logo to be heavily type-based with a subtile element of 'fun'. The challenge was to blend these guidelines with a fresh, unique, and modern mark which had to be done in a simple sans-serif font.
Various user interface design along with full user experience. Elements, animations, parallax scroll, jQuery, key CSS3 elements, java, and responsive design were all used showcasing a variety of information in different, yet simple stylistic formats. Each design is user-centered making the focus on the user the highest priority to allow easy navigation.
Various collection of logos designed for a variety of clients.
These vintage icons are a nod to the flat retro design style of the late 60's. Photography was huge focal point of the era with many companies releasing some of their most timeless camera models. The playful retro color palette accompanies the icons as well.
A selected assortment of iconography and art-directed responsive web design specifically made for Dear World while working with Deltree Studios. For more information about the project. Please visit: http://projects.dearworld.me/boston-marathon or https://lovewritelight.org
Various designs of vinyl records for a wide range of clients, musicians, bands, and record labels.
Misecellaneous collection of mostly print & branding projects.
This is a wedding invitation that I had the chance to do for a client one summer. They wanted something modern and simple. I added a unique touch of flowers with personalized hand-calligraphy.
